According to a report by the US Health Day website on August 31, the Psychological Report magazine published a new study in the United States that found that when fast food restaurants and music are softer, consumers eat less, but satisfaction is even more high.
A recent study by Dr. Brian Winchink, director of the Food and Trademark Laboratory at Cornell University, and a professor of marketing, found that when food and music in soft food restaurants are softer, the average food intake of consumers From 949 calories to 775 calories, the drop was 18%. Consumers also said that although they ate less, they felt more enjoyable when eating.
Dr. Wansink said the new study showed that a more relaxed dining environment would increase meal satisfaction and reduce food intake. The new research results are undoubtedly important for the fast-food industry that has repeatedly suffered from “fast food-induced obesity”. Improvements in restaurant lighting, tabletop illuminance and background music prevent consumers from overeating and can greatly increase consumer satisfaction. At the same time, this conclusion has a good guiding significance for people to improve their dining environment at home.